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Non-governmental organizations play an important role in various fields of social life, especially in the fields of public welfare and charity, environmental protection, economic and social development, which partly replace the functions of the government and play a unique role. In order to maintain the survival and development of the organization, funds are essential, and the non-profit characteristics of non-governmental organizations determine that they need to raise funds from the public. However, at present, many non-governmental organizations in China are facing the problems of financing difficulty and insufficient financing, which seriously restricts the development of non-governmental organizations. With the development of science and technology, social progress, the increasingly frequent exchanges between China and the other countries, on behalf of the core values of their respective cultural values of the system is constantly evolving, both social values in the coexistence of two values. The difference between the conceptual system is getting smaller and smaller, the traditional values of both sides in the new historical period are facing many challenges.
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