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A Comparative Study of AIDA Sales Mode and FABE Sales Mode

Wenhui Zhong

1Graduate University of Mongolia, Ulaanbaatar, 999097-15141, Mongolia.

2Guangzhou Nanyang Polytechnic College, Guangzhou, 510900, China.

*Corresponding author: Wenhui Zhong

Published: December 30,2022 How to cite this paper


Successful marketing can create huge economic benefits for a business. Whether a company can sell successfully depends on whether the salesperson can skillfully use various sales modes. The AIDA sales mode is the first classic sales mode in the sales field, and the FABE sales mode is the most widely used sales mode in the sales field. What is the difference between them in nature and application? Based on the above questions, this study conducted a comparative study of the two, clarified their differences in nature and application scenarios, and provided reference suggestions for salesmen to flexibly use these two sales modes. Before this, there is no similar study, which is also the originality of this study.

KEYWORDS: Sales mode, AIDA mode, FABE mode


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How to cite this paper

Wenhui Zhong. A Comparative Study of AIDA Sales Mode and FABE Sales Mode. OA Journal of Economy and Management, 2022, 1(3), 194-199.

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