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Article

The Value Orientation of Marketing Development from the Perspective of Big Data Finance

Xitong Liu

The University of Auckland, Auckland, New Zealand.

*Corresponding author: Xitong Liu

Published: September 29,2022 How to cite this paper

Abstract

With the continuous reform of big data technology today, big data financial model plays a vital role in the development of marketing, its development is not only beneficial to promote the optimization and upgrading of relevant industrial structure, but also to lay a solid foundation for the high-quality development of China's market economy. However, there are positive and negative impacts of big data financial model on the development of marketing, but in general, this is an important trend in line with the development of The Times, and its practical significance is more reflected in the improvement of the effectiveness of marketing work, the creation of enterprise-specific IP value and the improvement of brand core competitiveness. At the same time, enterprises can carry out specific exploration and practice from establishing the core concept of consumer first, improving the working level of marketing personnel and accelerating the optimization and upgrading of relevant industrial structure, so as to promote the development of marketing from the perspective of big data financial model.

KEYWORDS: Big data financial model, Marketing, Practical significance, Optimizing the path, The value orientation

References

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Li Junyang. (2019). Research on the development trend of marketing under the background of big data. Modern Economic Information, (09), 156+158.

Song He. (2020). On the Opportunities and challenges of Marketing under the background of Big Data. Science & Technology Economic Market, (02), 91-93.

Xu Xingwei. (2021). Analysis of marketing development path under the background of mobile Internet. Marketing Industry, (37), 11-12.

Yang Xiaoying. (2021). Analysis of enterprise marketing strategy innovation based on big data era. National Circulation Economy, (15), 34-36.

How to cite this paper

Xitong Liu. The Value Orientation of Marketing Development from the Perspective of Big Data Finance. OA Journal of Economy and Management, 2022, 1(2), 99-102.


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